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Research papers

To see or not to see

The outdoor medium will soon be the only mass reach broadcast medium. Until recently we have had very little data with which to compare the quality of one site against another or to understand how different types of contacts work both against...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Kate Lynch
November 11, 1996
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Citation

Lynch, K. (1996a, November 11). To see or not to see. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/to-see-or-not-to-see